"If you want it to be a successful thing, I think you're going to have to post a lot of interesting stories, and it's going to have to be every single day," he said. He thinks he'd have to post multiple times a day and feels like he would be "dumping content." Matthew said he hasn't been taking advantage of the program, despite the possibility of making money from it. However, the effort to get the most out of the ad-share beta is too much for some. "You're going to see your audience expand, even on other platforms like TikTok, because Snap makes you more discoverable." "I was really excited because being a Snap Star really helps with your growth," he said. After speaking with team, they verified his account and sent him a document outlining its creator program, which Insider has viewed. The creator met Snapchat executives at an event and expressed interest in becoming a Snap Star. One creator, who asked to remain anonymous, told Insider that he believed Snap picks people for the ad beta who are well-known in the influencer community, have millions of followers, or have a direct relationship with members of Snap's administrative team, like he does.
Meanwhile, Snap Stars who aren't in the beta program are posting more on the platform in the hopes they'll be selected for this financially lucrative opportunity. When asked about the ad program's eligibility criteria by Insider, Snap declined to comment. High-profile influencers like David Dobrik and Hannah Stocking have said they make thousands of dollars directly through the program, Fortune reported. The program is currently in beta mode with a select group of Snap Stars. The designation, which Snapchat picks creators for, offers perks including additional ways for creators to monetize their content.Īd-revenue sharing on stories is one of those perks. Matthew, who now has about 20,000 followers on Snapchat, is one of the platform's Snap Stars, which the company describes as "public figures or creators who bring some of the best and most entertaining content to Snapchat." It was basically, 'Hey, let's get on a call, let's talk about this.' And we got on the call, they explained the program, then they added me to it," Matthew told Insider.
Then, last August, a company representative got in touch with him. He was not accepted into the program at that time. When Matthew, who uses the name MattyKay online for privacy reasons, heard in early 2022 that Snapchat was launching a program to share advertising revenue with creators, he emailed the company to show his interest.
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